Secret Weapon Sponsors National Bass Fishing Trail

Brentwood , TN , December 31, 2007 — Secret Weapon Lures today announced sponsorship of the National Bass Fishing Trail (NBT) for the 2008 tournament season.

“Secret Weapon is creating a sensation across the nation. Our rapid growth is coming from anglers who try our spinnerbaits and prove their value on the water—and then tell their buddies,” says Joe Haubenreich, President of Secret Weapon. “We’ve seen our buzzbaits and spinnerbaits tied on the lines of the best adult anglers; now we want the next generation of great bass anglers to experience them as well. We approached NBT to help us do that.”

The National Bass Fish Trail serves youth anglers as well as adults. Their unique format pits adult anglers against adults and youth angler against other youth, providing a truly level competition field for all ages.

According to Mike Raney, NBT president, “Our members like having an edge on the water, and Secret Weapon gives them that. NBT is competing also, but as a fast-growing bass tour our quest is for greater angler participation, sponsorship, and prominence in the sport fishing marketplace, Partnering with a high-performance, high-value tackle company like Secret Weapon gives us an edge, too, in achieving our goals.”

“Secret Weapon engineered the first significant change in safety pin-style spinnerbaits since their inception 50 years ago. The improvements are apparent to anyone who uses them,” Haubenreich said. “Secret Weapon’s designs feature interchangeable, in-line spinner blade attachments that create flash and vibration unlike any conventional, swivel-mounted spinnerbait. The redesigned lures attract more strikes and deliver a higher hit-to-hookup ratio than do conventional spinnerbaits and buzzbaits. Quick-change blade assemblies give better value and increase the versatility of these lures, and the free-floating, in-line blade attachments produce marked improvements in lure performance, too.”

Spinnerbaits are among the most effective fishing lures in an angler’s tacklebox. This company took a reliable lure and made it even better. Free-floating, in-line blades improve tracking and reduce rollover on rapid retrieves. Blade attachments clear the hook point on strikes, unlike the frame and blades of first-generation spinnerbaits that actually interfere with hook-ups. On the drop, Secret Weapon spinnerbaits remain horizontal, and not just one but all blades rotate freely. The angles and length of the stainless wire frame produce more solid hookups and improve casting accuracy and distance.

“Anglers know that to catch more fish they have to adapt their presentation to changing weather, water, and fishing conditions. We give them better tools to do that,” added Haubenreich.

Is it innovation that sets Secret Weapon apart from other tackle companies? Haubenreich explained, “Well, sure… our lures break new ground; but more importantly, they give anglers free rein to innovate. Some companies make innovative lures, while Secret Weapon builds tackle systems for innovative anglers.”

Here are a few highlights in store for NBT. Starting 1 Jan 2008, NBT members will enjoy a 10% discount on products purchased from the SWL online store. During the 2008 NBT Tournament season each winner on the junior side of the tournaments will receive a Secret Weapon. Then at the June 2008 NBT Youth Championship, each youth in attendance will add two more Secret Weapons to his or her arsenal. Furthermore, 2008 Adult Angler of the Year, 2007 and 2008 Adult National Championship Tournament winners, 2008 Youth Angler of the Year, and the 2007 and 2008 Youth National Championship Tournament winners will receive SWL Lure tackle packs and invitations to apply for SWL Prostaff positions.

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About Secret Weapon – Secret Weapon Lures manufactures premium, high-performance spinnerbaits and buzzbaits. Their lures, made in America ‘s heartland, were conceived on the clear rivers of Missouri and have been honed, tournament-tested, and daily prove their worth on lakes and rivers across the U.S. To learn more about Secret Weapon Lures, visit secretweaponlures.comor call toll free 866-391-6108.

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About NBT – NBT’s mission is to provide an atmosphere of adult fellowship and youth learning by offering affordable tournaments for bass anglers and their families while mentoring the next generation of bass anglers. The purpose of the Junior Program is to provide young people 17 and under the opportunity to participate in tournament bass fishing. Adult anglers provide mentoring while improving angling skills and knowledge that builds a foundation for a lifetime. Learn more about the National Bass Fishing Trail at www.nbtbass.com

Jake Davis
Prostaff Director
Secret Weapon Lures
MSgt, USAF (ret)
Web: www.secretweaponlures.com

Hey All,

First of all, I hope you all have a safe & fun new year’s eve.    Also many of you are probably itching to get started on a new fishing year.  Over all I had a pretty good year, it almost always can be a little better, but what would I have to shoot for next year if I won every tournament??  LOL!

Looking back, I could not have had as good a year as I had if it were not for my sponsors.  First off, I would like to thank my existing sponsors coming into 2007.  It feels good to help and grow companies that are committed to you as you are to them.
Tru-Tungsten

Tru-Tungsten jigs and sinkers changed my fishing over the past two years.  It is hard to believe what a difference tungsten makes in feeling your bait and catching fish.  I could go on & on, but the 3/8 Green Pumpkin/Brown Tru-Tungsten jig has won me more money then any other lure in my box in the past two season, hands down!

Secret Weapon Lures

Secret Weapon Lures spinnerbaits & buzzbaits system has one simplified my tackle organization in my boat as well as put many a bass in my boat, not too mention it was a big part of my comeback at theBassmaster Weekend Series National Championship at Clarks Hill reservoir in November.

Next I would like to thank all my new sponsors that took a chance on me in the 2007 season, I will list them in order of when we started.
Optimum Baits

When you think Optimum, you think swimbaits, that is true, they do make great swimbaits, but they manufacture some other great baits, like the Furbit Frog and hand poured worms.  They also import many great Japanese baits here in the US, like the Zappu Inchi Wacky Jig and Ima & Deps hardbaits.

Stay N Charge

The Original StayNCharge and All Charge systems are great and let me spend more time on the water this past year and less time with my boat plugged in on land.  It also saved my but a couple times when I fished on the trolling motor really hard and another time when I had one battery die, it kept my one battery recharged so I could finish my day.

Stick ‘Em Lures

I caught more fish on Salty Sinkers which are a hand poured senko style bait then I have caught on similar baits in this past year.  They have a great action that you can only get with a handpour as well as durability that many stickbaits do not posess.  Also, check out there other handpours and dock duker jigs.  Custom orders & colors available.

JKruz Eyewear

These glasses are the most comfortable & lightest that I have ever worn, plus the optical quality of the lenses are great.  I cannot wait to try these out next spring   My new Riptides served me well this fall fishing down south.
 Not to mention they are reasonably priced, which makes them a great value.
If you get a little time, please click on some of these links and check out my sponsors offerings.

Lastly I would thank my latest (54th) email subscriber as well as all the others that signed up, I think I started the year with less then 20 and also there are many more that have my blog saved in their favorites as well as subscribed through RSS feeds.  Well, enough blogging, time to get ready for tonight’s festivities.
Later,
Rich
RichLindgren.com 
Rich’s Bassin’ Forum
Bass Fishing Tackle Blog

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