Northland Tackle & Dean Rojas Unite

BassFan.com reports that Dean Rojas just signed a deal with Northland Tackle. Most of you up here in MN & WI are very familiar with Northland Tackle, for their Junge Jigs and Slurpie Products.

Northland signs Rojas 3/2/2007

BassFans who hail from the Upper Midwest know all about the “Wall of Yellow” in almost every tackle shop – that gigantic wall of yellow bins with every type of Northland jig imaginable. But Northland Fishing Tackle’s not just about walleye, which it proved when it recently signed Elite Series pro Dean Rojas to its pro staff.

According to Northland, Rojas has been added to its Team Northland staff, and will promote the brand through tournaments and seminars, plus in-store and sportshow promotions.

About the deal, Rojas said: “In an effort to remain at the top of my sport going into the 2007 Bassmaster Elite Series, I’ve partnered with Northland Fishing Tackle to use and promote their premium line of soft plastics, specialty jigs, spoons, and worm weights. Northland’s line of Slurpies soft plastics are the most realistic and productive plastics I’ve ever used. They feature holographic FishFlakes and are salted and spiced with SowSauce.”

Northland president John Peterson said: “Dean is a true professional angler and we have the highest regard for his past accomplishments and future potential. Dean and I have teamed up with our engineers to design some very innovative and exciting new products for 2008. We’re going to combine my 37 years of manufacturing expertise with his knowledge and uncanny ability to modify lures to catch more and bigger bass. Look for the Dean Rojas Signature Series baits coming soon. You won’t be disappointed.”

This is kind of exciting for a MN company like Northland to back an Elite Series pro, I would expect them to come out with some more bass intenisve products

On another note, I just talk to Elite Series Pro Derek Remitz. He was out on Lake Wheeler breaking in his new boat. We chatted for a bit and if all goes well, we are going to go out on the water on Wednesday to practice on Amistad. Should be a blast!!!