A sample image of an underwater channel as seen through Lowrance side-viewing sonar technology to be released in 2009.

Proving, once again, that HDS (High Definition System) is the most versatile and expandable consumer marine electronics choice, Lowrance announces an exciting new sonar technology for release later this year.
   In 2009, Lowrance will introduce a side-viewing sonar option, with wide-angle coverage to the sides of the boat and the best underwater field of vision ever achieved — an exclusive option for all HDS users.
   Presenting a new dimension in bottom and structure viewing, Lowrance side-viewing technology, Structure Scan, delivers the same legendary total sonar performance that anglers have come to expect from Lowrance. Plus, it can be displayed in tandem with existing high-definition 2D sonar images — powered by the built-in HDS Broadband Sounder.
   As a simple, cost-efficient add-on accessory module, the new sonar technology is easily networked using Lowrance ethernet connections – allowing anglers to enjoy this Lowrance sonar advantage on all HDS displays mounted on their boat. The side-viewing sonar technology can be added at any time after the HDS display is installed on a boat, and it will work with all HDS displays, including GPS chartplotter-only models.

   Designed by the leader in recreational fishfinder innovations, the new Lowrance side-viewing sonar option for HDS is great news for serious and pro anglers, as well as those involved in underwater search and recovery, marine archeology and marine ecology sciences.

   Further details on Lowrance side-viewing sonar technology will be released later this year. At this time, no additional information is available. For more information on Lowrance’s revolutionary HDS multi-function display systems, please contact Lowrance Sales Service at 1-800-324-0044.

This is truly some exciting news for dedicated Lowrance users not wanting to switch to Hummingbird just to get Side Imaging technology.  Hopefully it is as good or better then what is out there.  Sounds like you will be able to just add this feature on to any HD unit you have bought or will buy in the near future.